Mr. Massarenti is Director of Digital Media at Nexus Global Partners. In this role, he manages all project activity related to companies in the sector of Digital Media Communications from content creation to delivery. Mr. Masserenti is currently Professor of Communication at University of Milano-Bicocca and of Cross-Media at Polytechnic of Torino; frequently a Visiting Professor, Department of Computer Science and Department of Communication, Stanford University, California.

Since the mid-60s has been teaching at major universities and working as a consultant in the US, the UK, France, and more recently also in Italy, on the evolution and modifications of the value chain and production flow models in the media, from content origination to processing to delivery, including interactive systems. Also active in the field of new digital displays and their use for information and advertising in complex networks.

In the early ‘80s, in Paris, was responsible for the first transition to digital television at Société Française de Production (at that time the largest film and tv producer in Europe) and later for the transition to a wholly digital production workflow at Bayard Presse (a major publisher). Between the late ‘80s and early ‘90s introduced digital technologies and renewed work methods for car design at Ford, BMW, Fiat and Volkswagen.

In the ‘90s was a member of the team responsible for the European Commission’s experiments with High Definition Television for the development and deployment of virtual environments in medicine and surgery and in industrial design, using high speed networks and collaborative work methods between distant locations; also, started experimenting with different types and dimensions of displays to meet specific visualization requirements in various fields, including stereo viewing without special glasses.

In the US, France and the UK has produced and directed documentaries about scientists, musicians, painters and architects, videos for corporate communication, and interactive projects in the fields of art, education, scientific visualization. Was an advisor to French Ministers of Culture and Communication Mr. Jack Lang (in the ‘80s, for Plan Image) and Ms Catherine Trautmann (in the late ‘90s, for the Society of Information), and to European Commissioner Dr. Martin Bangemann (in the ‘90s, for advanced technologies in the Society of Information).

Received an undergraduate degree at Bocconi University in Milano in Economics and Statistics and a graduate degree at Stanford University in Sociology and Communication.
Member of major international scientific associations.

Email: cmassarenti@ngponline.com