|
The L.L. Rossi Company is a marketing and strategy management-consulting firm based in New York. Founded in 1987, it focuses on business strategy, marketing and new product development, with an emphasis on the financial service industries and other business wishing to expand globally. The company has performed consulting assignments around the globe including the United States, Europe, Asia and Latin America.
Among the services the company offers are:
- Strategic And Tactical Planning – evaluate a company’s strategic direction, coach management through a change in strategic direction, implement planning processes.
- Evaluation of New Product And New Market Opportunities – ensure the economic and regulatory environment is positive; determine the changes needed to ensure products or services are appropriate for the market and can compete effectively, that the marketing approach addresses local needs and customs, and that sufficient customers exist.
- Implement Sales And Marketing Programs – work with sales and marketing staff to set goals and identify the steps needed to achieve their goals; implement direct mail and tele-marketing programs, prospecting databases, customer satisfaction surveys, develop sales compensation plans.
- Customer And Market Analyses – business to business and consumer market research and customer surveys.
- Acquisitions and Joint Ventures – evaluate product line compatibility, operational and technology infrastructures, marketing strategies, combined competitive position, and determine if the two companies have a compatible culture and value system.
- Performance Measurement – evaluate contribution of products and businesses to corporate profitability and identify opportunities for improvement.
NGP and L.L. Rossi have an operating partnership which allows NGP to benefit from L.L. Rossi’s marketing and consulting know, as well as its reach into the financial and technology fields. Its expertise and resources will benefit all of NGP's Portfolio Companies looking to do business in the US.
|
