Judith Hurwitz and Assoc. is a research-based marketing consultancy focused on the emerging area of Dynamic Response Environments. Dynamic Response Environments are a combination of an adaptable, standards-based infrastructure and software-based services that can plug into the infrastructure to create a dynamic, real-time computing environment. This approach provides organizations with the flexibility to transform their business to meet their changing customer requirements while still leveraging and managing their IT investments. Because of the dramatic changes and requirements, both Financial Services and the Life Sciences industries are the first two industries that will begin to adopt this approach.

Judith Hurwitz & Assoc. services including:

• Primary Research Services
• Marketing and Positioning
• Partnering and Pricing Strategies
• Software Evaluation and Selection
• Evaluation of key trends in dynamic response environments