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Groundbreaking Joint Venture by Market Leaders Generates Immediate Results
New Delhi, December 4, 2007 - Comverse, the world's leading supplier of
software and systems enabling network-based multimedia enhanced
communication and billing services, today announced live commercial
implementation of the Fun Broker off-deck ringback tone platform at T-Mobile
Germany, a unit of Deutsche Telekom (NYSE: DT) together with Jamba, a
leading provider of digital entertainment services through a joint venture
between News Corporation (NYSE: NWS) and VeriSign (NASDAQ: VRSN). Now
available globally, Fun Broker allows content providers to sell ringback
tones directly from their portals. Integrating ringback tones into the
dynamic off-deck content retail market helps subscribers to personalize
ringback tones easily from multiple media sources, which can increase
penetration of the service.
Fun Dial, Comverse's popular ringback tone service, allows users to
personalize network tones (ringing, busy signals) with music and content to
entertain callers waiting for the phone call to be answered. The entry of
leading content players like Jamba into the ringback tone service arena
increases user awareness, convenience and choice, which can generate
substantial new traffic and revenue in ringback tone content.
Lee Fenton, COO at Jamba said, "Operators have too much to do already to
successfully take on the entire burden of constant promotion of ringback
tones. By turning to Jamba and value-added services leader Comverse,
T-Mobile gains energetic and motivated market-savvy content and service
delivery partners and benefits from our highly popular portal for digital
entertainment. It is no surprise that ringback tone sales and usage figures
quickly shot up. We believe that their long-term gains will be equally
impressive."
"Comverse creates great customer experiences and Fun Dial has become the
best-in-class ringback tone experience. Now with Fun Broker, we can bring
content from the best worldwide sources like Jamba. Jamba plus Comverse is a
world's best customer experience," said Andre Dahan, President and CEO of
Comverse.
About Jamba
Jamba GmbH (Web and WAP: www.jamba.de) is one of the
world's leading providers of digital entertainment services. Jamba develops,
markets and provides digital content and services in the mobile sector and
via the Internet. The wide range of products include music, video and
information services as well as ringtones, graphics and games, all available
directly via SMS text messages, mobile Internet (WAP) or the Internet. Jamba
works successfully with international network operators and has close
co-operations with numerous partners in the TV, Internet and print sector,
among them MTV, RTL, VIVA, Yahoo and Google.
About Comverse
Comverse is the world's leading provider of software and systems, enabling
network-based messaging and content value-added services, converged billing
and IP communications. Comverse solutions generate revenues, strengthen
customer loyalty and improve operational efficiency for over 500
communication service providers in more than 130 countries. The company's
Total CommunicationSM portfolio facilitates personalized lifestyles in an
evolving connected world and is based on the InSight(tm) Open Services
Environment. Comverse's solutions support flexible deployment models,
including in-network, hosted and managed services, and can run on
circuit-switched, VoIP, IMS and converged network environments. Comverse is
a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information,
visit www.comverse.com
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