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Comverse , a supplier of software and systems enabling network-based
multimedia enhanced communication and billing services, today announced the
launch of MyCall Converged Communications for the American market. The
announcement was made at the Internet Telephony Conference & Expo West
2007, being held Sept. 10-12, in Los Angeles, Calif.
MyCall Converged Communications, a recipient of the 2007 Internet Telephony
Excellence Awards for Exceptional VoIP/IP Telephony Solutions, delivers
consumer telephony and messaging services with a unified user interface,
over fixed broadband and mobile networks. Visitors to the Comverse Booth
#326 can witness a demonstration of true converged communications.
"Comverse is the leader in providing massively scalable VoIP and
next-generation switching technologies in wide use in Europe today,
supporting millions of end users," commented James Colby, Vice President of
Marketing of Comverse Americas, in a Monday statement.
"By integrating MyCall, service providers can develop "3 screen" strategies
- mobile, PC and TV - and offer truly integrated converged communication
services customized to consumer lifestyles and delivered over multiple
access networks, which can lead to stronger customer relationships. This is
an important strategic direction many operators are taking to enhance their
competitive positions."
MyCall combines fixed-mobile telephony with messaging to enable operators to
deploy consumer telephony and messaging seamlessly across users' PC, home
phone and mobile device for a unified, converged customer interface. As a
result, MyCall offers attractive, cost-effective voice, video and messaging
service bundles.
Using a similar user interface on a PC or a mobile phone, subscribers can
access all communication and messaging services, including telephony, SMS,
MMS, IM and Presence. The same number can be used to call all devices with a
shared contact list, and all the services use the same billing mechanism.
Visual Voicemail can also provide benefit to MyCall subscribers. This
technology enables quicker response times, a simpler user experience and an
intuitive visual interface with a one-click response to messages.
As a whole Comverse offers solutions that generate revenues, strengthen
customer loyalty and improve operational efficiency for more than 500
communication service providers in more than 130 countries. The company's
Total Communication portfolio facilitate personalized lifestyles in an
evolving connected world and is based on the holistic InSight Open Services
Environment.
Research across the industry has shown that converged telephony solutions
will continue to grow in demand and implementation. This growth is supported
by such applications as MyCall which make the converged solutions easier to
use, guaranteeing fast and widespread adoption.
Comverse has effectively identified what consumers need to move toward
converged solutions. By focusing on flexibility and ease of use, the company
has keyed into primary issues that could in reality be obstacles to
converged services. The MyCall solution offers an easy transition that is
sure to garner results.
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